اختيار الموقع            تسجيل دخول
 

تصفح المحتوي RDA
التصفح حسب الموضوعات
التصفح حسب اللغة
التصفح حسب الناشر
التصفح حسب تاريخ النشر
التصفح حسب مكان النشر
التصفح حسب المؤلفين
تصفح الهيئات
التصفح المؤتمرات
التصفح حسب نوع المادة
التصفح حسب العلاقة بالعمل
تم العثور علي : 26006
 تم العثور علي : 26006
  
 
إعادة البحث

Book 2004
Lagarde, André.
ISBN: 9782040162078 ,2040162070
P اللغات و الآداب   PQ الآداب الرومانسية  
French literature - French literature
Bordas,

Book 2001
Amos, Janine.
ISBN: 0836828070
B الفلسفة . الديانات   B الفلسفة ( عامة )   BJ الأخلاق  
395 آداب السلوك  
Gratitude - Children - Gratitude - Etiquette - Conduct of life
Gareth Stevens Pub.,

Book 2001
Amos, Janine.
ISBN: 0836828062
B الفلسفة . الديانات   B الفلسفة ( عامة )   BJ الأخلاق  
395 آداب السلوك  
Courtesy - Children - Etiquette - Conduct of life
Gareth Stevens Pub.,

Book 2003.
ISBN: 1863963308 :
745 الفنون الزخرفية   745.5 الأشغال اليدوية  
Handicrafts - Creative activities and seat work
ACP Publishing,

Book 2003.
ISBN: 1863963308 :
745 الفنون الزخرفية   745.5 الأشغال اليدوية  
Handicrafts - Creative activities and seat work
ACP Publishing,

Book 1995
Sawyer, Walter.
ISBN: 0827372280
L التعليم   L تعليم ( عام )   LB نظرية وممارسة التعليم، والتدريس  
372 التعليم الابتدائي  
Children’s literature - Children - Early childhood education - Early childhood education
Delmar,
تحميل   تحميل   تحميل  

Book 2000
Sawyer, Walter.
ISBN: 0766803694
L التعليم   L تعليم ( عام )   LB نظرية وممارسة التعليم، والتدريس  
372 التعليم الابتدائي  
Children’s literature - Children - Early childhood education
Delmar,

Thesis 2024.
Elshair ‘ Amira Bushra Ali Hassan .
900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ  
This research aimed to extend prior literature that focuses on the impact of comprehensive
income presentation formats on investors’ usefulness. It examined the risk relevance of
comprehensive income volatility on a sample of 74 non-financial publicly traded firms - listed
on the Egyptian Stock of Exchange - over the period from 2014 to 2019. Two years (2014 &
2015) before the implementation of adjustments to the Egyptian Accounting Standard No. (1)
issued in 2015 - and four years after the implementation (2016-2019). The findings revealed
that comprehensive income volatility and the incremental volatility of comprehensive income
over net income provide risk-relevant information regarding the firm’s total equity risk -
whereas none of the income volatility measures captures any relevant information concerning
firms’ market risk. The findings suggest that comprehensive income volatility captures risk
factors not reflected in net income volatility. Moreover - investors in the Egyptian stock market
are affected by the “Format” of presenting comprehensive income - which implies that the
Egyptian stock market is not efficient under a semi-strong form. Investors incorporate
comprehensive income volatility and the incremental volatility of comprehensive income over
net income into equity valuation only when comprehensive income is reported saliently in a
separate statement. The findings conform with the “bounded rationality” - “incomplete
revaluation hypothesis” and “the limited attention hypothesis”. In addition - applying
international financial reporting standards (IFRS) enhances the efficiency of the Egyptian
capital market.
Keywords: Comprehensive Income Volatility - Net Income Volatility - Market Risk - Equity
Risk - Stock Prices - Presentation Format - Risk-Relevance - Equity Valuation

Thesis 2024.
Morsy ‘ Fatma Ahmed Elsayed Ahmed .
900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ  
In an increasingly competitive destination market - effective communication is unquestionably a key feature for the development of a strong country brand. Despite the notable adoption of Integrated marketing communications (IMC) across various contexts - its suitability for destinations has been neglected in the tourism literature. Moreover - implementing IMC poses greater complexities when applied at the national level compared to the company level.
As a result - this research embraces IMC as a methodology within the context of country branding. It aims to assess the current perceptions of Egypt among potential international tourists and evaluate the effectiveness of various IMC tools including traditional media advertising - social media - websites - influencers - and events in shaping Egypt’s image from a tourist perspective. Furthermore - the research investigates the consequences of cultivating a positive country image for Egyptian tourism.
To achieve these objectives - a mixed-methods approach was utilized. Qualitative data were gathered through semi-structured interviews with international students and staff from the University of Exeter - which were analysed thematically. Additionally - a quantitative study involved administering 365 online questionnaires via Qualtrics - distributed through Prolific - with data analysed using Partial Least Squares structural equation modelling (PLS-SEM) on 334 valid responses.
The findings substantiate the critical role of IMC tools in forming a favorable country image. Specifically - advertising - government websites - influencers - and social media were identified as direct triggers of a favourable Egypt image. The results further revealed that both cognitive and affective dimensions of image impact tourists’ intentions to visit; notably - only the affective image significantly influences perceived value.
This research provides essential insights for tourism marketers - emphasising the need to reassess the role of IMC tools in fostering an image - which can lead to increased visit intentions and positive perceived value. The study makes a dual contribution: it pioneers the empirical examination of IMC in the context of country branding and demonstrates the effectiveness of IMC in creating a favourable image within the Egyptian tourism sector amidst recent challenges.
Keywords:
Integrated Marketing Communications - Country Image - Perceived Value - Visit Intention - Egypt - In an increasingly competitive destination market - effective communication is unquestionably a key feature for the development of a strong country brand. Despite the notable adoption of Integrated marketing communications (IMC) across various contexts - its suitability for destinations has been neglected in the tourism literature. Moreover - implementing IMC poses greater complexities when applied at the national level compared to the company level.
As a result - this research embraces IMC as a methodology within the context of country branding. It aims to assess the current perceptions of Egypt among potential international tourists and evaluate the effectiveness of various IMC tools including traditional media advertising - social media - websites - influencers - and events in shaping Egypt’s image from a tourist perspective. Furthermore - the research investigates the consequences of cultivating a positive country image for Egyptian tourism.
To achieve these objectives - a mixed-methods approach was utilized. Qualitative data were gathered through semi-structured interviews with international students and staff from the University of Exeter - which were analysed thematically. Additionally - a quantitative study involved administering 365 online questionnaires via Qualtrics - distributed through Prolific - with data analysed using Partial Least Squares structural equation modelling (PLS-SEM) on 334 valid responses.
The findings substantiate the critical role of IMC tools in forming a favorable country image. Specifically - advertising - government websites - influencers - and social media were identified as direct triggers of a favourable Egypt image. The results further revealed that both cognitive and affective dimensions of image impact tourists’ intentions to visit; notably - only the affective image significantly influences perceived value.
This research provides essential insights for tourism marketers - emphasising the need to reassess the role of IMC tools in fostering an image - which can lead to increased visit intentions and positive perceived value. The study makes a dual contribution: it pioneers the empirical examination of IMC in the context of country branding and demonstrates the effectiveness of IMC in creating a favourable image within the Egyptian tourism sector amidst recent challenges.
Keywords:
Integrated Marketing Communications - Country Image - Perceived Value - Visit Intention - Egypt

Book
LIU, BAI ; OTHERS
710 فن المناطق المدنية والخلوية   710 فن المناطق المدنية والخلوية  
CHINESE CULTURE - CHINESE ARTS - CALLIGRAPHY - SCULPTURE - MUSIC - DANCE - TRADITIONAL OPERA - STORY TELLING - BALLAD SINGING - ACROBATICS - SHADOW PLAYS - PUPPET SHOWS - LITERATURE - ARCHITECTURE - MODERN DRAMA - FILM - FOLK CUSTOMS - CRAFTS - TRADITIONAL ARTS - MUSEUMS - LIBRARIES - PRESS AND PUBLICATIONS - ART EDUCATION - CULTURE EXCHANGES
MINISSTRY OF CULTURE PEOPLES REPUBLIC OF CHINA,


من 2601
 







Powered by Future Library Software.All rights reserved © CITC - Mansoura University. Sponsored by Mansoura University Privacy Policy