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تم العثور علي : 2610
 تم العثور علي : 2610
  
 
إعادة البحث

Thesis 2024.
مخلوف ‘ الشيماء محمد السيد .
900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ  
Administrative development works to establish administrative systems and methods correctly in order to contribute to achieving progress in various fields. Administrative development is based on well-established and developed internal capabilities represented by a driving and growing economic ability - an interactive and participatory social ability - a conscious and directed political ability - and an administrative ability that provides modern technological means. Which seeks to raise the efficiency of work - get rid of regulations and rules that disrupt the workflow - work to achieve consistency and integration between specializations - so that the desired goals are achieved - and try to develop existing systems and introduce everything new in order to expand and develop.
Administrative development represents all administrative development efforts through training - consultation - field research - information and communications technology - e-government - and effective legislation to achieve balances among stakeholders in society.
Sustainable management in educational institutions is necessary to maintain a positive school culture - high morale among members of the school community - the participation of all members of the school community in setting the school’s vision and mission - and an important factor in determining the academic growth of students and the professional growth of members of the school community - and makes members of the school community their responsibility Shared - and is considered an important element in achieving long- and short-term goals. Sustainable management is based on the good practices of the educational institution and its competitiveness - and managing it in a sustainable manner to be a priority goal in all advanced educational policies. Official language schools are also among the educational institutions in Egypt that are located on It is responsible for educating students - and was established to meet the needs of a large sector of the Egyptian people who want to educate their children.
The study problem and its questions
The current situation of public language schools in Egypt indicates many problems with regard to the low performance of leadership and administrative work - the steps of school work - and the weakness of administrative development in terms of planning - organization - decision-making and oversight. Among the manifestations of this deficiency are the following

Thesis 2024.
Morsy ‘ Fatma Ahmed Elsayed Ahmed .
900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ  
In an increasingly competitive destination market - effective communication is unquestionably a key feature for the development of a strong country brand. Despite the notable adoption of Integrated marketing communications (IMC) across various contexts - its suitability for destinations has been neglected in the tourism literature. Moreover - implementing IMC poses greater complexities when applied at the national level compared to the company level.
As a result - this research embraces IMC as a methodology within the context of country branding. It aims to assess the current perceptions of Egypt among potential international tourists and evaluate the effectiveness of various IMC tools including traditional media advertising - social media - websites - influencers - and events in shaping Egypt’s image from a tourist perspective. Furthermore - the research investigates the consequences of cultivating a positive country image for Egyptian tourism.
To achieve these objectives - a mixed-methods approach was utilized. Qualitative data were gathered through semi-structured interviews with international students and staff from the University of Exeter - which were analysed thematically. Additionally - a quantitative study involved administering 365 online questionnaires via Qualtrics - distributed through Prolific - with data analysed using Partial Least Squares structural equation modelling (PLS-SEM) on 334 valid responses.
The findings substantiate the critical role of IMC tools in forming a favorable country image. Specifically - advertising - government websites - influencers - and social media were identified as direct triggers of a favourable Egypt image. The results further revealed that both cognitive and affective dimensions of image impact tourists’ intentions to visit; notably - only the affective image significantly influences perceived value.
This research provides essential insights for tourism marketers - emphasising the need to reassess the role of IMC tools in fostering an image - which can lead to increased visit intentions and positive perceived value. The study makes a dual contribution: it pioneers the empirical examination of IMC in the context of country branding and demonstrates the effectiveness of IMC in creating a favourable image within the Egyptian tourism sector amidst recent challenges.
Keywords:
Integrated Marketing Communications - Country Image - Perceived Value - Visit Intention - Egypt - In an increasingly competitive destination market - effective communication is unquestionably a key feature for the development of a strong country brand. Despite the notable adoption of Integrated marketing communications (IMC) across various contexts - its suitability for destinations has been neglected in the tourism literature. Moreover - implementing IMC poses greater complexities when applied at the national level compared to the company level.
As a result - this research embraces IMC as a methodology within the context of country branding. It aims to assess the current perceptions of Egypt among potential international tourists and evaluate the effectiveness of various IMC tools including traditional media advertising - social media - websites - influencers - and events in shaping Egypt’s image from a tourist perspective. Furthermore - the research investigates the consequences of cultivating a positive country image for Egyptian tourism.
To achieve these objectives - a mixed-methods approach was utilized. Qualitative data were gathered through semi-structured interviews with international students and staff from the University of Exeter - which were analysed thematically. Additionally - a quantitative study involved administering 365 online questionnaires via Qualtrics - distributed through Prolific - with data analysed using Partial Least Squares structural equation modelling (PLS-SEM) on 334 valid responses.
The findings substantiate the critical role of IMC tools in forming a favorable country image. Specifically - advertising - government websites - influencers - and social media were identified as direct triggers of a favourable Egypt image. The results further revealed that both cognitive and affective dimensions of image impact tourists’ intentions to visit; notably - only the affective image significantly influences perceived value.
This research provides essential insights for tourism marketers - emphasising the need to reassess the role of IMC tools in fostering an image - which can lead to increased visit intentions and positive perceived value. The study makes a dual contribution: it pioneers the empirical examination of IMC in the context of country branding and demonstrates the effectiveness of IMC in creating a favourable image within the Egyptian tourism sector amidst recent challenges.
Keywords:
Integrated Marketing Communications - Country Image - Perceived Value - Visit Intention - Egypt

Thesis 2024.
El-Tabakh, Mostafa Abd-Elwahed Abd-Elhamid.
621 الفيزياء التطبيقية   621.3 الهندسة الكهربية   621.38 الهندسة الإلكترونية و هندسة الاتصالات  
Electronics - Electrical Communications Engineering
تصفح الوعاء  

Thesis 2024.
Saad, Rasha Ahmed.
620 الهندسة   620 الهندسة  
Image processing - Electronics Engineering - Communications Engineering
تصفح الوعاء  

Thesis 2024.
Nosier, Al-zahraa Hafez Hafez.
621 الفيزياء التطبيقية   621.3 الهندسة الكهربية   621.38 الهندسة الإلكترونية و هندسة الاتصالات  
Electrical Communications Engineering - Electronics Engineering
تصفح الوعاء  

Thesis 2024.
El-Banaa, Alaa Mohamed Ali.
621 الفيزياء التطبيقية   621.3 الهندسة الكهربية   621.38 الهندسة الإلكترونية و هندسة الاتصالات  
Electronics - Electrical Communications Engineering
تصفح الوعاء  

Thesis 2023
toraya,marwa mahmoud ahmed.
621 الفيزياء التطبيقية  
electronics and communications dept

Thesis 2024
Ali,Nada Alaa Mohammed.
621 الفيزياء التطبيقية  
Electronics and Communications Engineering Department

Thesis 2022
Alashwak,Fadhal Ali Hassan .
621 الفيزياء التطبيقية  
Electronics & Communications Engineering

Thesis 2024.
Ahmed, Khaled Mohamed Mohamed.
621 الفيزياء التطبيقية   621.3 الهندسة الكهربية   621.38 الهندسة الإلكترونية و هندسة الاتصالات  
Electrical Engineering - Heliostat
تصفح الوعاء  


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