الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aimed to measure internal marketing on the quality of service in the Egyptian Agricultural Bank , sub - region (3) in Dakahlia . The study was applied to 20 branches of the bank under study, and the random sampling method was used to distribute 400 questionnaire lists to employees and customers, and the response rate was Approximately 96% . The study reached a set of results, the most important of which is the existence of a correlation between all dimensions of internal marketing and the presence of banking service and the presence of a positive effect of internal marketing on the quality of service through the bank branches under study Proposals for future research : Study the role of internal marketing in stimulating some other positive results such as organizational leadership , organizational brilliance , organizational immunity , professionalism , and the like. Study one of the other variables/determinants of the requirements for enhancing the quality of banking service , such as digital transformation , competitive intelligence management , and the like . Study the relationship between internal marketing and the quality of banking service in sectors other than those covered by the current study .