الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
In this research, the researcher dealt with Measuring the lmpact of Electronic Marketing on Creating Brand loyallty by Applying it to Sportswear production companies This research seeks to measure the effect of electronic marketing on creating brand loyallty (by applying to sportswear production companies).A proposed model for the study was designed to be used as a guide to test the relationship between the research variables. The survey list prepared for this was also designed, and it was directed to employees and customers of sportswear production companies via e-mail and social media. Research on the sample method due to the large size of the research community, and the results of the statistical analysis showed the existence of a statistically significant correlation between e-marketing and creating brand loyalty. The research also showed a statistically significant effect of e-marketing and brand loyalty.Global markets are witnessing strong competition between business organizations, so they are working to expand their market shares, and work to compete in different forms and methods, which constituted a remarkable benefit for organizations by taking advantage of those methods in achieving their marketing goals to spread on a large scale, becoming global in orientation instead of being local, where it has taken the global form by creating its websites on the Internet to provide information about its products and services, through which it seeks to influence the behavior of consumers and encourage them to make purchasing decisions. E-marketing is also represented in the application of information technology in many areas by focusing on the electronic marketing mix, which has increased the benefit that the consumer gets from the advantages and benefits, and making organizations more effective in the process of planning the marketing mix, as well as creating exchanges that contribute to achieving both Consumer needs and organizational goals.