الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The main aim of this research is to investigate the relationship between the ethics of electronic marketing and the improvement of marketing performance, through the application on a sample of 278 individuals working in Mansoura College schools. The results revealed a significant positive correlation between all dimensions of electronic marketing ethics and marketing performance. Additionally, there is a significant positive impact of electronic marketing ethics on marketing performance. The results also demonstrated a significant impact of the dimensions of electronic marketing ethics on each dimension of marketing performance individually, all at a significance level of (0.05)Objectives of the Research:The researcher in this study aims to achieve the following objectives:To understand the nature (direction and strength) of the relationship between digital marketing ethics and marketing performance, as perceived by the employees of Mansoura College.To determine the extent to which digital marketing ethics influence marketing performance, as perceived by the employees of Mansoura College.Research Results:The study findings indicate the following:There is a significant positive and substantial correlation between all dimensions of digital marketing ethics and marketing performance at a significance level of 0.01, disproving Hypothesis 1.Digital marketing ethics have a significant positive impact on improving marketing performance, explaining 76.2% of the variance in marketing performance.All dimensions of digital marketing ethics have a significant positive impact on customer satisfaction, market share, and profitability, with varying strengths of impact.The dimensions of digital marketing ethics collectively explain 81.3% of the variance in customer satisfaction, 69.2% of the variance in market share, and 79.4% of the variance in profitability.These findings highlight the crucial role of digital marketing ethics in improving marketing performance, with implications for organizations seeking to enhance their competitiveness and maintain customer trust in the digital age.