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العنوان
Evaluating the Tourist Image of Egypt in the Mega Tourist E-Sites /
المؤلف
Seif, Asmaa Mohamed Othman.
هيئة الاعداد
باحث / أسمــــــــــــاء محمـــــــــــــد عثمــــــــــان سيــــــــــــــــــــف
مشرف / صابرين جابر عبـــد الجليل
مشرف / محمـد عزت محمــد محمــد
الموضوع
Tourism - Egypt. Tourism - Computer network resources.
تاريخ النشر
2015.
عدد الصفحات
135 P. :
اللغة
العربية
الدرجة
ماجستير
التخصص
السياحة والترفيه وإدارة الضيافة
تاريخ الإجازة
1/10/2015
مكان الإجازة
جامعة المنيا - كلية السياحة والفنادق - الدراسات السياحية
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

المستخلص

The main aim of this study is to evaluate the tourist online image of Egypt in the mega tourist e-sites provided by the global travel websites, furthermore, develop a new checklist modified from literature reviews to evaluate this image. Moreover, it attempts to discover more about Egypt as a tourism destination image. The better understanding of Egypt as a tourism destination will help the decision marketing when planning and managing tourism. The objectives of the study are:
1. Determining the tourist online image of Egypt in the Mega e-sites.
2. Identifying the positive and negative attributes of the online image of Egypt as a tourist destination in the Mega tourist e-sites.
3. Demonstrating the tourist’s perception of the online image of Egypt in the mega e-sites.
Results
The following general results and finding can be considered as a result of the theoretical and empirical study:
1. Egypt as a tourist destination has a high positive image in the mega tourist website; it still keeps its distinctive tourist image before and after the revolution of January 2011.
2. The tourist image of Egypt is affected by the revolution of January 2011, as the results of research illustrated that 2012 rated the highest negative percentage of tourist image of Egypt by (22%) during three years (2010,2012,2015).
3. Egypt by its distinctive merits is still has capability to enhance its tourist image which affected by events. The results insured that year 2015 rated highly positive tourist image of Egypt, Furthermore, 2015 rated the lowest negative percentage of tourist image of Egypt by (9.5%)during three years (2010,2012,2015).
4. Progressively increasing rate of comments from year 2010 to year 2015. Indeed, this indicates the importance of the electronic websites in presenting Egypt as tourist destination image.
5. Year 2012 rated the lowest percentage of positive review comments among the three years as an ordinary impact of revolution compared to 2010 and 2015.
6. Historic attractions and ancient tourist (e.g. vintage building, distinctive history and heritage) are the most popular online image attribute of Egypt, Tourist image of Egypt mainly concentrate on historical attractions.
7. Generally, travel environment attribute rated in the second place in the positive attributes for three years in the current study with (68%) versus (32%) negative image. But it is worth to mention that Travel environment attribute rated a high negative percentage in year 2012, as an ordinary result of unstable environment in Egypt after the revolution in 2011.
8. The study highlighted the high quality of services attribute especially the tour guides and presented a positive image about their professional job.
9. Natural attractions (e.g. picturesque parks, lakes, rivers and beaches) still fascinating the minds of the tourists. That was clearly shown in their comments.
10. Egypt as a tourist destination attribute has a negative image in Friendly and helpful people.
11. Outdoor activities especially (Exciting water sports) presented by a highly positive image. But review comments almost silent on other outdoor activities (e.g. Activities and terrific place for hiking/picnicking/camping/hunting/ Safari desert). Indeed the comments completely silent about other outdoor activities or sports which available in Egypt and attract a wide number of fans like Golf.