الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This thesis aims to study the impact of applying consumer privacy as a modern strategy in tourism marketing on the Egyptian tourism destination, especially in light of digital transformation and technological developments. The researcher seeks to demonstrate the relationship between the study variables, which are consumer privacy, digital transformation, and marketing the Egyptian tourism destination, by designing a research model and using a survey questionnaire to collect data.Study Objectives:1.Analyze the impact of digital transformation on the Egyptian tourism sector.2.Evaluate the role of consumer privacy in enhancing security and trust among tourists.3.Determine the relationship between consumer privacy and the increase in the number of tourists.4.Explore how tourism companies can benefit from applying consumer privacy strategies to increase sales and profits.Theoretical Framework: The study consists of five chapters as follows:1.Chapter One: General framework of the study, which includes basic concepts, previous studies, the study problem, and its objectives.2.Chapter Two: Digital transformation, including its definition, motivations, steps, requirements, benefits, and obstacles.3.Chapter Three: Consumer privacy, including its concept, development, justifications for its protection, and strategies as a modern marketing tool.4.Chapter Four: Field study, which includes the study methodology, statistical analysis, and testing of the study hypotheses.5.Chapter Five: Results and recommendations, presenting the general findings of the study and providing appropriate recommendations.Study Methodology: The researcher used a descriptive-analytical approach and distributed a survey questionnaire to random samples of Egyptian and foreign customers. The data was analyzed using the SPSS statistical software to determine the statistical relationships between the study variables.Study Results: The study concluded several key findings, the most important of which are:1.Link between Consumer Privacy and Digital Transformation: The results showed a strong significant correlation between the application of consumer privacy and the increased sense of security when searching for Egyptian tourism information, leading to an increase in the number of tourists. 2.Increase in Sales and Profits: Applying a consumer privacy strategy can increase sales rates and the number of customers, including attracting new clients.3.Customer Response: There is a strong positive relationship between the application of consumer privacy and the speed of response from customers to this type of marketing.Recommendations:1.Enhance Digital Transformation: Egyptian tourism companies should enhance digital transformation to improve the performance of tourism services and increase their competitiveness. 2.Protect Consumer Privacy: It is essential to establish policies and procedures to protect consumer privacy and to educate customers about the importance of these policies to enhance trust and security.3.Develop Marketing Strategies: Develop marketing strategies that consider consumer privacy as a key factor in attracting tourists and increasing sales.