الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
 |  | from | 234 |  |  |
| | | from | 234 | | |
المستخلص
This study aimed to identify the role of short dramas used in advertisements on adolescents and their impact on adolescents, through a quasi-experimental study on a sample of adolescents (12-18 years). Adolescents, who reached 150 students from Mansoura College School, to reach a comprehensive vision through which to identify the extent of the impact that adolescents are exposed to when they are exposed to dramatic advertising. The study tools were as follows: 1. Questionnaire 2. Quasi-experimental design 3. The use of the design for the control group, pre- and post- The researcher drew several general results, including: 1- The results demonstrated the lack of cognitive, behavioral, and emotional effects resulting from watching traditional advertisements, and the high of those effects when adolescents were exposed to dramatic advertisement. 2- The results demonstrated the effect of following up on dramatic advertisements on the adolescent’s personal and purchasing behavior, which is the result that maximizes the role played by the advertiser in shaping the recipient’s behavior. 4- The results confirmed the importance of representation and the use of celebrities, and the presence of a distinct language for the advertisement presenter with the possibility of employing attractive colors. 5- The results confirmed the importance of dramatic advertising and its effect on imitating the movements or words that are presented in the advertisements.