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العنوان
أثر التسويق الحسى على اتخاذ قرار الشراء السياحى.
المؤلف
محمد، هشام حمدان ابراهيم.
هيئة الاعداد
باحث / هشام حمدان إابراهيم محمد
مشرف / تقي محروس فهمي
مشرف / عبد الفتاح سليمان الشوالي
مناقش / عبد الفتاح سليمان الشوالي
الموضوع
التسويق.
تاريخ النشر
2024.
عدد الصفحات
174ص.:
اللغة
العربية
الدرجة
ماجستير
التخصص
الأعمال والإدارة والمحاسبة
تاريخ الإجازة
4/2/2024
مكان الإجازة
جامعة مدينة السادات - المكتبة المركزية بالسادات - الدراسات السياحية
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

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المستخلص

Marketing is a meaningful humanitarian activity that changes its subject
and functions by changing the economic activities associated with it.
Thus, its principles are always accompanied by human behaviors.
Marketing works to identify the wishes of customers and develop
services and products provided to them in order to satisfy their desires,
as well as to make profit for the organization. Marketing is an important
resource for decision-making (Bin Zawi Hager, 2017).
Marketing is a necessary and essential tool for tourist decision-making,
leading to the adoption of methods, methods and marketing tools that
ensure that a purchasing decision is made in line with the needs, desires
and requirements of the tourist. Marketing enables tourists to open new
horizons through the methods and technical activities followed, in order
to recognize the needs and desires of tourists, seek to satisfy them, lie
their satisfaction and obtain their loyalty (Abo Qahf, 2011