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العنوان
العوامل المؤثرة على نية شراء العملاء من تطبيقات توصيل الطعام بمحافظة الدقهلية /
المؤلف
درويش، اسلام محمود محمد.
هيئة الاعداد
باحث / اسلام محمود محمد درويش
مشرف / مني ابراهيم الدكروري
مناقش / رحاب محمود الشرنوبي
مناقش / محمود ابوالمجد.
الموضوع
تطبيقات الكترونيه. الشراء الالكتروني - الدقهلية.
تاريخ النشر
2024.
عدد الصفحات
117 ص. :
اللغة
العربية
الدرجة
ماجستير
التخصص
الإدارة العامة
تاريخ الإجازة
1/1/2024
مكان الإجازة
جامعة المنصورة - كلية التجارة - قسم ادارة الاعمال
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

from 117

from 117

المستخلص

This research was based on the study of the Factors Affecting Customers’ Purchase Intention from Food Delivery Applications in Dakahlia Governorate, and the size of the correct responses reached 396 individuals. The researcher used an Online Survey designed on the Google Drive for collecting data from persons under study the influencing factors (independent variable) and the intention to purchase from food delivery applications (dependent variable). The coefficients of truthfulness and constancy were calculated using the Cronbach’s Alpha coefficient by the researcher. Moreover, Pearson’s coefficient and multiple regression tests were used to validate the assumptions of the study. The researcher discovered that there is a significant relationship between the factors that users of the delivery application perceive and their intention to purchase through the application. The factors that customers of food delivery applications are aware of have a significant impact on the purchase intention. The research also found that there are significant differences in customers ’ perception of the factors influencing their purchase intention based on the duration of their interaction with the application.