الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The Present study aimed to investigate both direct and in direct effects of The relationship between digital content marketing tools (Social Media, Email, Video, Blog, Infographics) and the buying decision-making stages, (Needs Recognize, Information search, Alternatives Evaluation, Purchasing Decision, Post-Purchase): the mediating role of Customer Involvement. Applied to the customers of sports clothes in EGYPT. The study data were collected through a survey list that was prepared and designed on the Google Drive search engine and distributed electronically to obtain responses from Egyptian donor respondents. The sample size was 384 individuals, and 402 valid lists were collected through the Internet for statistical analysis, and to analyze the data and access the results of the study. To analyze direct and indirect relationships and a structural equation model using the (Spss AMOS Version 23) program.The results of the study found a positive significant effect of the digital content marketing tools (Social Media, Email, Video, Blog, Infographics) and all of the buying decision-making stages, (Needs Recognize, Information search, Alternatives Evaluation, Purchasing Decision, Post-Purchase). The study also found a positive significant indirect relationship when mediating Customer Involvement in the relationship between digital content marketing tools (Social Media, Email, Video, Blog, Infographics) and the buying decision-making stages, (Needs Recognize, Information search, Alternatives Evaluation, Purchasing Decision, Post-Purchase). The study presented a set of recommendations to the marketing, research and development managers in sportswear companies in the Arab Republic of Egypt.