الفهرس 
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Abstract
The main objective of the present study is to investigate the role of innovation orientation in building a competitive advantage in hotels. This aim will be achieved through the following objectives of the study:-Shedding the light on the concept of innovative orientation with all its different types (product innovation, process innovation, marketing innovation, organizational innovation, and technology innovation) - Identify the obstacles that face the hotels toward innovation orientated at the hotels. The study population is represented in the five-star Egyptian hotels, and according to the Egyptian Hotel Association (EHA) Guide, issued in 2016, the number of five-star hotels contains (43). Number of 400 questionnaire forms were