الفهرس 
Political crisis management using soft power to mobilize the masses in Egypt 30th of June 2013
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Abstract
The Egyptian political crisis that happened in the late of 2012 and ended
by mid-2013 with the removal of the MB candidate president Mohamed Morsi
on July 3rd, which in some point if it were not diffused, Egypt would have been
on the path of civil war like many of the neighboring countries in the region.
In this study the researcher aims to proof that the usage of soft power
implemented by the opposition to defuse the crisis in this period was a major
contributor in the mobilization of the masses in the 30th of June 2013 and 3 days
after paving the way to interference of the Egyptian armed forces, to enforce the
removal of the governing regime and appointing the head of the constitutional
court judge Adly Mansour, as interim president and the call for a new constitution
and a presidential elections.
To test this hypothesis an online survey was distributed randomly on
multiple social media outlets, another set was also distributed manually. The
study was limited to the residents of Cairo and Alexandria during the crisis period,
while the population was limited to the age of 18 during the crisis which is the
eligible age for voting in Egypt.
The survey tested the effect of soft power on the mobilization’s attributes
grievance, motivation and the human emotions affecting them as whole. The
results were analyzed through descriptive analysis has showed a significant effect
of soft power on the motivation stage and on all stages during the crisis from the
point of view of the sample population; leading us to proof the validity of thehypothesis which that soft power was a major contributor to the mass
mobilization of the Egyptian population in the 30th of June 2013 with estimated
number of 30 million which was the key to defuse the political crisis.