الفهرس 
The Impact of revenue diversification strategy on financial stability of charitable organizations
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Abstract
Revenue Diversification in Non-Profit Organizations, refer to the organization’s ability to
diversify the revenue streams through different components that includes government funding,
private donations, fees, and other sources as a mean of improving its financial position (e.g.
Trussel, 2002; Tevel et al. 2015). This research aims to investigate the relationship between
Revenue Diversification strategy and financial stability in Non-Profit Organizations in Egypt
through investigating one of its important revenue streams in charitable organizations
“Donations”. Eventually, because studying all kinds of NPOs at once is empirically problematic
(Hager, 2001), charitable organizations in Egypt is chosen to be the focus of this study. Since
donation presents a significant component of its revenues in such organizations.
Following psychological model developed by (Chen, et, al. 2019) an overarching model of
antecedents of intention to donate among potential donors in the community has been exploited,
with taking into consideration the perceived revenue diversification impact on intention to donate
to examine to what extent can the purse of other revenue sources in such organizations impact the
flow of revenue that flows from donations from the perspective of the potential donors. A
conceptual framework was developed and tested (the quantitative study) by the means of surveybased questionnaires. A sample size of 366 valid questionnaires were collected through a
probability simple random sample technique from various subjects in the Egyptian community.
The data were analyzed using Structural Equation Modelling (SEM) on Liner Structural Relations
(LISREL).
The present research findings demonstrate that donors’ trust was found to have a strong
direct impact on donors’ intention to donate. Furthermore, social presence show the strongest
direct impact on Trust, followed by perceived revenue diversification, where results demonstrates
that it has major explanation power for the model. Finally, results show that perceived revenue
diversification is a positive related to the intention to donate.