الفهرس 
Title : Factors Affecting Destination Image and Tourists’ Behavioral Intention: The Moderating Role of Past Experience
AbstractOnly 14 pages are availabe for public view
 |  | from | 199 |  |  |
| | | from | 199 | | |
Abstract
Destination image has a great role in choosing and evaluating a touristic destination. This research aims to investigate the destination image as perceived by tourists to Egypt, the components of this image, and how this affects tourists’ behavioral intentions in terms of word of mouth and revisit intention. Also, it aims to empirically design a conceptual framework to examine the impact of tourist harassment and memorable tourism experiences on destination image and tourist behavior. Besides, examining the moderating role of past experience on the relationship between destination image and behavioral intention. Tourist harassment is still insufficiently explored in the tourism literature with few attempts to investigate its impact on destination image. In addition, future research calls for examining the relationship between memorable experiences and destination image. Also, this research addresses the conative image as a third dimension of destination image that have been neglected in the literature.
The current research has followed a sequential mixed method (triangulation approach) with qualitative and quantitative research methods (qual→quant→qual). The exploratory study was first conducted in which twelve in-depth interviews were employed with selected international tourists using judgmental and snowball sampling techniques. The study results suggested adding a new antecedent (tourist harassment) to the research framework.
The qualitative phase was followed by a quantitative descriptive phase by employing an online questionnaire using a non-probability sampling methods (snowball sampling). A total of three hundred thirteen responses were gathered from international tourists. The main analysis results revealed that travel motivation, memorable tourism experience, and tourist harassment have a significant impact on the three dimensions of destination image (cognitive, affective, and conative). Regarding the consequences of destination image, the results demonstrated that only affective and conative images have significant positive influence on tourist behavioral intentions. Surprisingly, it was found that past experience did not moderate the relationship between destination image dimensions and behavioral intention. Finally, insightful implications for theory, practice and public policy are provided.