الفهرس 
تقييم فعالية الاستراتيجيات الإعلانية المستخدمة فى تسويق الخدمات العقارية عبر الإنترنت فى التأثير على استجابات الجمهور المصري
ملخص الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The study describes, analyzes and evaluates the effectiveness of advertising strategies used to market real estate services online to identify the impact of these strategies on the response of the Egyptian public through a field analysis study.
The researcher relied on a set of scientific models that focus on (the process of consumers’ online buying, which all indicated that the response comes as a result of the availability of the purchasing intention of the consumer and that intention comes only from absolute confidence in the advertised product or service, according to a set of factors based on the assumptions and questions of the study, which are factors related to the efficiency of the website of the advertised institution, factors related to the potential buyer himself and factors specific to the characteristics of the real estate organization, and factors related to the characteristics of an online business transaction.
The study found that most of the researchers were often exposed to real estate advertisements while browsing the Internet and once conducted a search for a real estate unit, they appeared to have advertisements on the residential project interested in it or other projects from competing real estate marketing companies, owing to the fact that real estate advertisements reached them by analyzing their online purchasing behavior by tracking them and their searching words, so 55% of the banners According to 84.2% of researchers, social media sites are the first advertising tool they use to search for a property.
Search engines such as Google, Yahoo and others came in at 34.1% and YouTube received 28% as an ad. The study found that about 61% of researchers are interested in reading comments on posts broadcast on social media and influence their purchasing trends and decisions.
The study also presented a model that brings together both sides of the online relationship (advertiser or seller) and (target audience or buyer) The model shows the advertising mechanism for its online advertising messages and the consumer search mechanism for the right property. The model also indicates the range of factors that affect consumer confidence in the interaction with online advertising that was studied during this study in order to reach the response which is the focus and the purpose of all online advertising and marketing efforts.