الفهرس 
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Abstract
Aim of Work
Goal
The study aims at providing an understanding of rural farmers’ backyard poultry
breeding in relation to AI: knowledge, attitude and practices to provide base line
diagnostic data for communication and health education strategies.
Study objectives
1- Elicit quantitative knowledge, attitudes and practices of backyard poultry
breeders in rural areas concerning AI.
2- Identify required areas for formulation of messages to rural people concerning
Avian Influenza.
To satisfy the study objectives the following study questions should be answered:
1- What is the knowledge of rural people about AI? Disease, infection, routes of
transmission, preventive measures, source of information
2- What is the source of their knowledge?
3- How susceptible are rural population and their families to infection?
4- What are the common attitudes towards AI?
5- What are the common practices of backyard poultry raising?
- raising of poultry: raising places, mixing kinds, wandering practices,
buying new poultry
- culling of poultry: when, why , how, where
6- What is their attitude towards government legislations?