الفهرس | Only 14 pages are availabe for public view |
Abstract This research aimed to support success of entrepreneurship in information technology companies” through identifying the role of internal marketing and human resources management practices that affect entrepreneurial marketing strategies in information technology companies and knowing how entrepreneurs should use them, determining entrepreneurial marketing strategies that support entrepreneurship success in information technology companies and knowing how entrepreneurs should use them, identifying human resources management practices that affect entrepreneurship success in information technology companies through entrepreneurial marketing strategies as mediator variable, exploring entrepreneurship obstacles that entrepreneurs face and how should they deal with them. reached that human resources management practices have a significant positive impact on entrepreneurial marketing strategies, entrepreneurial marketing strategies have a significant positive impact on entrepreneurship success, and there is a positive significant impact from human resources management practices (strategic planning, recruitment & selection, training and development) on using entrepreneurial marketing strategies (blue ocean, competitive price and online marketing strategies) to achieve entrepreneurship success dimensions (innovativeness, risk taking, proactiveness) |