الفهرس 
الاطار العام للبحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This research aimed to identify the impact of the strength of the brand on the purchase decision, (an applied study on the real estate sector companies in the Arab In determining the vocabulary of the study, the researcher relied on a stratified sample of real estate sector companies in the Arab Republic of Egypt, and the sample size was (384) individuals, and they were distributed to a number of companies in a random manner.The researcher used a survey list that was prepared for the purpose of collecting data on the two research variables, namely, brand strength (independent variable) and purchase decision (dependent variable), and he used Cronbach’s alpha coefficient to calculate validity and reliability coefficients, Pearson’s correlation coefficient, and regression analysis method. Multimeter for field study data analysis.The researcher reached several results, the most important of which is the existence of a significant correlation between the strength of the brand and the purchase decision, as well as a significant effect of the dimensions of the strength of the brand on the dimensions of the purchase decision.