الفهرس 
Title : Antecedents of Para-Social Interaction: The Case of Fashion Bloggers
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Abstract
The purpose of this study is to examine the antecedents of para-social interaction (PSI) of followers with fashion bloggers on Instagram. These antecedents of PSI are: homophily, blogger credibility and blogger self-disclosure. This study adopts a mixed methods approach. Initially, a qualitative exploratory study is conducted using in-depth interviews with 17 Egyptian followers of fashion bloggers.Then, a quantitative study is employed using questionnaires.The questionnaires are distributed online in both English and Arabic versions. 389 valid questionnaires are collected through a non-probability convenience sample from Egyptian followers of fashion bloggers on Instagram. Confirmatory Composite Analysis is used to test the validity of the scales. Structural Equation Modeling is used to test the research hypotheses. The results show that followers{u2019} perception of blogger credibility, homophily, and blogger self-disclosure have a significant positive impact on PSI{u2013} respectively according to the strengths of their impact. Accordingly, the research findings have essential practical implications for marketers of brands; as they could benefit from the blogging phenomenon in digital marketing campaigns