الفهرس 
صفحة العنوانOnly 14 pages are availabe for public view
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Abstract
This study examines a dispositive analysis along with a cognitive semiotic analysis of a corpus of Arabic humorous texts on Facebook that tackle a variety of social, educational, economic, and political issues in Egypt or abroad. The selected data is analyzed using Jager’s (2001) dispositive model, Fauconnier and Turner’s (2002) conceptual blending theory, and the incongruity theory of humor. Some major notions such as speech acts, and instances of visual metaphor are also utilized. The current study intends to answer the following questions. 1. To what extent does the combination of discourse, actions, and objects, and the connection between these heterogeneous elements help in completing the meaning of the text? 2. How can knowledge transfer through discursive practices, non-discursive practices, and materializations? 3. How can text and image combine to give birth to a new meaning? 4. To what extent does the blending process help the reader to fully apprehend the humorous texts? 5. How does incongruity help in arousing humor? The findings reveal that the interplay between the dispositive triangle’s heterogeneous elements is essential to enable the reader to fully understand the text. Moreover, the blending between the caption and the image in the humorous text gives birth to a new meaning, and blending is the basic mental and cognitive operation that readers use to completely apprehend the text. Furthermore, incongruity is an essential factor in arousing humor in these humorous texts..