الفهرس 
الإطار العام للبحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The main objective of this research is to determine the role of empowering
customers to develop the quality of service provided to them (an applied study on Al-
Arabi group of Companies and Factories).
In addition, in order to collect primary data, a survey list was designed that
includes two metrics: defining the role of customer empowerment, and a measure of
the perceived service quality of the customer. The necessary tests were conducted to
evaluate the validity of the research variables measurement models, and the survey
was directed to a sample of colleagues and clients in the organization in question, and
the sample size was (400 individuals) and the response was (384 individuals) with
95.6% of the total sample size.
The research found a positive effect of statistical significance for the overall
degree, determining the role of customer empowerment on the perceived quality of
service of the customer in the organization in question.
In addition, the existence of statistically significant differences between clients in
the organization in question in the perceived quality of service according to their different
demographic characteristics (males - females) in favor of males, age in favor of older
people, academic qualification in favor of postgraduate studies, and the existence of
statistically significant differences between colleagues in the organization in question in
terms of (self-efficacy - freedom of choice - meaningful effect - reliability - empathy - the
total degree of perceived quality of service) according to their different demographic
characteristics (males - females) in favor of males, and the absence of statistically
significant differences between colleagues in terms of (self-efficacy - freedom of choice -
meaningful effect) due to the difference in their demographic characteristics (males -
females), and the presence of statistically significant differences between colleagues in
terms of (determining The role of customer empowerment and perceived quality of
service) by differences in their demographic characteristics, age in favor of older people,
and the presence of statistically significant differences among colleagues in terms of (selfefficacy
- freedom of choice - meaningful effect) by the difference in their demographic
characteristics of scientific qualification in favor of postgraduate studies, and the absence
of statistically significant differences between colleagues in terms of (self-efficacy -
freedom of choice - meaningful effect - the overall degree of perceived quality of
service), according to their different demographic characteristics of scientific
qualification, and the presence of significant differences A statistic among colleagues in
terms of (determining the role of customer empowerment and perceived quality of
service) according to their different demographic characteristics of the length of service in
favor of the most served, and the absence of statistically significant differences between
the average scores of clients and colleagues in the perceived quality of service provided in
the organization in question.
Research terms: Defining the role of customer empowerment - perceived service quality