الفهرس 
الفصل الاول مقدمه الدراسهيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The present study aims to test the relationship between the advert placement in Egyptian movies and purchasing behavior. The data were collected from 322 individuals of bachelor and postgraduate students in the faculties of commerce in Cairo, Mansoura and Ismailia. The study concluded that there is a significant relationship between the integrated advertising and purchasing behavior.