الفهرس 
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Abstract
The study aims mainly to determine whether EgyptAir airlines (EAAs) is qualified to utilize its internal employee practices to enhance its position in airline market therefore reach a set of recommendations which in turn could help EgyptAir airlines enhancing its position through the employee branding. This major objective has sub-objectives which are as follows:
1) Determining to what extent employee branding major factors are applied in (EAAs).
2) Analyzing the main internal practices that influence each of living the brand and brand staff promotion attitudes among employees in (EAAs).
3) Understanding how internal practices could affect employee’s daily on-brand behaviors.
4) Explaining the correlation between employee branding and employer brand image of (EAAs).
5) Exploring to what extent (EAAs)’s employees are brand ambassadors.
6) Determining EAAs’ brand management current and future perspective about employee branding application to drive staff members toward brand promises delivery to customers.
7) Suggesting a proposed testable model for employee brand key drivers to enhance EgyptAir airlines’ position in minds.
The Summary of Study Results
1. Brand management is aware enough with employee branding mechanism and the significance of its application in the airline.
2. Brand management play crucial roles in brand management and employees engagement in branding and marketing efforts through the internal practices in cooperation with marketing and human resources managements.
3. EAAs’ Management keeps eye on employees’ performance standards and care about their skills development and behaviors improvement.
4. There are high organizational awareness among employees with EgyptAir mission, vision and history.
5. The Internal communication channels in EAAs are almost effective to communicate with departments and employees. In addition to the efficiency indicators of the provided training programs for employees which in turn support employees’ behaviors.
6. There are no dedicated internal workshops for brand awareness provided for employees.
7. Employees almost have the convenience with service manners which lead to customer satisfaction and loyalty to the corporate brand.
8. There is clear job gradation among employees which in turn provide staff members with advancement opportunities supporting their satisfaction and commitment.
9. EAAs’ employees are almost self-engaged in the airline however EAAs management slightly engages its employees in marketing efforts.
10. There are significant differences among employees’ job positions (Sales agents- Marketing agents and Human resources) for brand promotion attitudes.
11. There are no significant differences among employees according to their monthly incomes for self-promotion for corporate brand which in turn assures employees pride and belongings to (EgyptAir).
12. There are positive and significant correlations between employee engagement and each of employee satisfaction and brand commitment.
13. The internal communication and employee engagement are the most important factors that contribute to EAAs’ employer brand image and reputation attractiveness. However, training programs and internal brand commitment have less contribution.
14. The internal; brand commitment, satisfaction, engagement and awareness are the crucial factors that contribute at driving employees to live corporate brand. However, training programs has no contribution at living brand in EAAs.
15. There are weak correlations between the internal communication and the brand employee self-promotion which indicate insufficiency in communication channels and marketing engagement.
16. According to the current study findings, the proposed study model was suggested to enhance EgyptAir airlines’ position through employee brand.