الفهرس 
أهمية التمويل السلوكي
تحمل المخاطر الماليةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This research aims to measure impact of behavioral and demographic factors on financial risk tolerance, and measure the impact of behavioral finance as an intermediate variable on the relationship between demographic factors and risk tolerance. On a sample of (380) individual investors in the Egyptian Stock.
The results showed that behavioral factors (Heuristic, Prospect, Market , Herding ) have an effect on financial risk tolerance. Also, The results showed that demographic factors (Education Level, Occupation, Income, Experience, Retirement years) have an effect on risk tolerance, And the results showed no effect of gender and age on financial risk tolerance. The results also showed an effect of behavioral finance as an intermediate variable On the relationship between demographic factors and tolerance risks.