الفهرس 
قتئمة المحتوياتيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Organizational objectives are the primary task of organization, for which social and technical components are designed as a whole to ensure their survival and sustainability. The identification of organizational objectives reduces the risk faced by organizations. It also reduces the degree of uncertainty of decision making and the risk reduction, The objective of this study is to identify the extent to which the public relations apparatus functions and the extent of its participation in achieving the objectives of the institution. In recognition of the reality of the public relations apparatus in the Libyan public universities and the identification of the organizational goals in the Libyan public universities in accordance with the changes experienced by the Libyan state and to identify the extent of the public relations departments functions in the Libyan universities and to identify the organizational culture prevailing in the universities under study and the extent of creating and monitoring the most important The difficulties and obstacles that prevent the exercise of excellent public relations and the identification of communication means used in the management of public relations. The researcher used the methodology of the media survey. The sample of the study related to the public relations staff was eight (8) public relations staff at Al-Mokhtar-Tobruk Universities equally distributed to the two universities. Mukhtar) who range in age from 18 to 30 years.