الفهرس 
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Abstract
The master’s thesis consists of four chapters as follows:
Chapter One: Literature Review
The Chapter includes information about the Egyptian tourist product, the factors affecting the formation of the destination image, the methods of evaluation the destination image and the tour operators in the United Kingdom.
Chapter Two: Research Methodology
The Chapter includes the selection of the study sample, these sample are the tour operators in the UK. The study designed the research tools, these tools are content analysis and interviews.
Chapter Three: Results and Discussion
The results of the study were discussed after analyzing the contents of the brochures for the tour operators and analyzing the interviews that were conducted with the managers of the tour operators in Egypt. The study found that the image of Egypt in the British market is positive but, there were lack on focusing on some of the important tourism types in Egypt such as Conference tourism etc.
Chapter Four: Conclusion and Recommendations
After discussing the results, many recommendations were presented to improve the tourist image of Egypt in the British market, the most important of these results are:
1- Conducting periodic studies to measure the image of Egypt in different tourism markets and in different promotion tools.
2- Ministry of Tourism should carry out Trekking trips to the marketers and tour operators in different tourism markets to illustrate the mental image of Egypt.