الفهرس 
قائمة المحتوياتيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study is about uses of Egyptian woman for internet advertising and its effects on her behavior “A field study”. It’s applied on the work and non – worker woman who live in Ismailia governorate and their age is between 20-60 years old. The sample is 400 woman to know the effects of internet advertising on their buying behavior. The study contains three main approaches : -The first:- is on the methodology method of the study which included the research problem , previous studies, aims, importance, kind, society and sample of the study. Beside the tools of collecting data and main definitions of the study. -The second:- contains three chapters second chapter is about uses and gratifications theory which is used in the study. Third chapter is about the benefits of using the internet as an advertising medium. Fourth chapter is about buying behavior and models which analyses nature. -The third:-contains the methodology steps of the field study, its results and recommendations. The study ends by a list of sources and references.