الفهرس 
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Abstract
The main purpose of this study is to analyze, investigate, and evaluate the relative importance of each determinant of customer based brand equity in the UK’s higher education sector. Research objectives : The objectives of this research are : 1- Using the relevant literature to enhance the theoretical understanding of brand equity concept through the integration of the most replicated CBBE models and developing a conceptual model for CBBE in the HE context. 2- Empirically, test and validate the research framework to investigate the relative importance of each determinant of Customer based brand equity. Justification : In this part the researcher discussed the reasons behind developing this study or the justification for conducting this research. Furthermore, practical and theoretical contribution and justification have been discussed also in this part. Provide recommendations, guidelines, and suggestions to higher education managers related to their marketing efforts and how to build strong brand equity.