الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص This study seeks to identify the role of public relations in the masses of customer service within the government and foreign banks with an indication of the differences between them, and through the entrance of the four seasons and are as follows: the entrance is a prelude to a researcher make clear the importance of the role of public relations within the banks, came the first chapter to talk about the methodological framework of the message, the second chapter came to talk about the concept of service in the banks and the factors affecting the quality of the role of public relations within the banks and variables that banks control in the sample, and Chapter IV: Overall results of field study, and finally, this study has concluded seal shows the most important findings of the research |