الفهرس 
مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The study aimed to measure the impact of marketing deception practices on the post-purchase behavior of the consumer, and to achieve this goal the marketing deception practices have been identified that the consumers could fall in, through marketing mix elements (product, price, promotion, and place), As for the behavior of the consumer post-purchase the customer satisfaction and repurchase intention have been used as dependent variables measured by the impact of marketing deception practices through the marketing mix elements , This study has attempted to shed light on the subject of marketing deception, because of its great danger to the community in all his limbs, and can be seen as a modest attempt to exposure to this important topic, to attract attention to it, and to the danger and importance, the study indicates that there are many deceptive marketing practices in many different fields, not just the application of the study, as well as the study highlights the importance of expansion in the conduct of studies on marketing deception of different dimensions and in different application fields ,The researcher adopted the descriptive and analytical approach and he developed a survey form to measure the impact of marketing deception practices on consumer satisfaction and repurchase intention, It was forwarded to the Department Stores entrants Customers in Damietta, and to analyze the raw data of the study, in order to analyze preliminary data for the study SAS statistical program used to introduce preliminary data, the volume of the sample selected (500) single, while the number of right forms that have been introduced to the program was (425) form, estimated at 85% of the total volume of the sample.
Results of the study indicate Significant effect of marketing deception practices through the marketing mix elements on customer satisfaction, and Significant effect of Deceptive Marketing Practices in the two components of the price and promotion of consumer repurchase intention, and no Significant effect of Deceptive Marketing Practices in the two components of the product and place of consumer repurchase intention, Finally, there are significant effects of some demographic variables included in the study on consumer realizing of the marketing deception practices and consumer satisfaction and repurchase intention.