الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص There have been numerous political marketing experiences in Egypt before the revolution 25 January and was carried out in fixed political conditions governed by the will of the ruling party (National Democratic Party) and then political climate changed as a result of environmental changes after the outbreak of the revolution of 25 January, which has resulted in the parliamentary changes and presidential changes and adjustment to articles of the Constitution of 1971, which was voted on in March 2011, as well as the drafting of a new constitution, which was voted on in January 2014, resulted in all this to enter Egypt experience in marketing new political governed by the will of the people, it was imperative to identify the appropriateness of applying the experience of political Marketing after Revolution 25 January in Egypt with environmental changes resulting from the revolution, especially the changes in the political environment and what strategies prepared by marketing organizations political candidates after the revolution 25 January parliamentary elections of the People’s Assembly and Shura Council elections (presidential elections? and whether this experience has been taken into account in all changes( changes in demographic characteristics of candidates and the demographic characteristics of voters?And Whether marketing organizations have benefited from increased political space available from the democratic experience in the implementation of new marketing after revolution 25th January? What is the role of electronic marketing in experience political marketing after revolution 25th January? Find a problem: an environmental and a private political changes as a result of the25th January revolution spawned numerous changes faced political marketing experiences after the revolution and influenced the selection of political marketing organizations for political marketing strategies different than before the revolution and deal with new and different means of propaganda. |