الفهرس 
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Abstract
Today’s business environment implies that management should always seek better and innovative ways in order to maximize their shareholders value. Thus, management must be able to push the ”right buttons” to ensure the sustainability of the value adding process in the firm or organization it represents. One way to do so is through strategic investment in critical success factors. CSFs was once the hottest management buzz words in the 1980’s, however most managers were, and still are, blurred about what exactly those CSFs are, how they work, and the problems inherent in using them.
Egyptian Quick Service Restaurants (QSRs) and Cafe chains are pursuing a growth strategy by expanding in the local and global market through a combination of company owned, franchised, and management contract added units. Such move puts the local QSRs and Cafe chains in direct confrontation with worldwide industry leaders in those particular segments. Thus, management of these local chains needs to be equipped with necessary knowledge and skills to run multi-unit chains competing in several local and foreign markets.
Strategic management is no longer a luxury that could only be afforded by big size organizations. The need for a concise strategy is becoming indispensible for the firm survival in an environment characterized with fierce competition, scarce resources, fast pace change (dynamism), inter-related tangible and intangible factors (complexity), in addition to a growing need for a best return on investment in an open market.